We create strong brands for our customers through a proven systematic process. The core of this work is to identify the promise the brand must make to stakeholders and how the desired perception of the brand is established among customers, members, employees, the general population and/or other relevant groups.
Our work is founded on business strategy and ensures complete integration between strategy and brand. Based on a thorough analysis of the brand’s situation, we identify potential directions for the brand’s future positioning. In close cooperation with the client and our unique Appearance, Behavior-Communication model, we visualize how the brand can be strategically and creatively positioned in different directions. Against this background, we develop a clear, relevant and differentiated brand platform centered around a core narrative that precisely describes the brand.
Then we identify the consequences for products and services, profile, communication and behavior. We also work to develop the company or organization through brand-driven business development.
Network communication represents an important focal point in the efforts to anchor and activate the brand. Whether it is a sector brand, employer brand or a product brand, we build our approach on an integrated mix of network activities (such as ambassador programs), communication initiatives (such as campaigns) and brand management tools (such as brand systems and brand guidelines).