• Creative concept
  • Overview of sights
  • Social media campaign
  • Network and PR effort

Quick trips for unique nature experiences in Denmark

‘Smutturen’ or ‘A Quick Trip’ is a digital guide for inspiration to 50 unique nature destinations in Denmark.

‘Smutturen’ is all about discovering the outdoor experiences just around the corner. We invite users to look up from their phones, step outside and take a different route than their daily commute. There’s no need to purchase a plane ticket, save up money and use vacation days to get away for a moment or, if needed, completely get lost in nature. Getting away from it all is a lot closer than you think.