Webshop disguised as a dating app

When on a shopping spree, you look at numerous products, grab them from the shelf, feel them, and get inspired to buy something for yourself or someone you care about. Imagine the same fun and intuitive experience on your smartphone: Inspired by Tinder’s ideal swipe interaction format, Advice developed a new shopping experience in a gift guide app for Magasin – the biggest high end shopping mall in Denmark.

You browse through all the products by swiping left and right – whether it be the perfect lace panties for your girlfriend, cotton shirts for your dad, or a new designer vase for yourself. Swipe right to save your favorite products to the wish list, and send the list by e-mail to yourself or potential gift-givers. Purchase an item on the list by clicking it which transfers you to Magasin’s website – or visit the store holding your smartphone and go home with the perfect gift for you or a loved one.

  • Order:Design and development of iPhone app
  • Client:Magasin
  • Advice responsible for: Concept development, design, wireframe
  • Outcome: Magasin Gift Shop



Jesper N. Pedersen
Director & Partner
+45 30 25 20 93