• Strategy
  • Conceptual platform
  • Visual brand identity
  • Package design

Private Banking in Spar Nord

For Spar Nord, we developed a highly differentiating conceptual platform based on the headline ”Diligence”.

The target group of Spar Nord, being affluent customers, have all obtained their fortune through great diligence and persistence and they continue to work, stay active and initiate new projects. At the same time they focus hard on ensuring that their children inherit more than financial freedom. They wish to pass on the set of values that their fortunes are built on and ensure that the next generations have the motivation to build their own success.