WARNING: This video may contain scenes of violence
One in three Danes aged 16-24 finds it hard to set boundaries, putting them at risk for emotional abuse. A campaign, featuring three short films to invoke reflection and start a debate on healthy relationships, was launched. The aim was to help young people recognise the signs of an unhealthy relationship in order for them to say no and break out of it and put a stop to violence.
Launching a comprehensive and well-executed PR and social media strategy, we put the topic on the agenda of national media and many chose to run the story. At the same time the campaign had a high reach in the target group and received high levels of engagement from the very beginning.