YouSee – employer branding based on insight
Great phoners are in high demand and, as a resource, scarce – fought over by many companies. One of the companies is YouSee. YouSee experienced challenges attracting employees to their sales and customer service department and actually, at one point, started considering if the market was exhausted. However, a new employer branding platform would change that.
Based on a thorough initial analysis, Advice were able to establish which motivational factors influence the skilful sales and customer service employee. This knowledge was used to create a new employer branding campaign platform and a recruitment campaign with the headline ‘Can you speak to anyone’.
Within less than two months, YouSee received more than 575 new job applications.