Cathrine Frederiksen

Lead Brand Strategist

Cathrine has 15 years of experience in consulting national and international companies in Brand Strategy, Trend Research, and Strategic Foresight. She is a specialist when it comes to helping clients envision their full potential and bridge it with a strategy.

She is a Kaospilot by training and co-writer on the book Trendsociology 2.0. Before arriving at Advice, she worked as a Senior Strategist at Kontrapunkt and as a Strategic Design Lead at Designit. She also has decade-long experience as an independent consultant with many highly regarded brands in her portfolio.

She is an optimistic, courageous, and perseverant team player and a curious and open strategist who loves the process and never settles for less than making hearts beat a little faster.
She leads and facilitates brand strategic processes with the utmost respect for people and creative quality, and provides visions & storytelling that inspire and give direction.

Bonus info: Cathrine was born and raised in Kolding, but has since her 18th birthday been living in Berlin, Shanghai, Toronto, and Tokyo. Now she lives in Copenhagen just around the corner from Advice.