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Nilfisk

Clean is changing

Global communications platform

Client

Taking cleaning from the backstage to the frontstage

In a global pandemic with enhanced focus on hygiene, cleaning is moving from backstage to frontstage. This shift is not only about safety, but also a way for businesses to communicate professionalism and quality post Covid19. As a cleaning equipment company, it is essential that Nilfisk is able to respond to this new reality and ‘own’ part of the new global agenda around cleaning.

As the world needs to clean more, we need to apply innovative, tech-enhanced solutions that will not only make cleaning more efficient and cost-effective, but also more sustainable.

That is why Nilfisk is starting a new conversation around the concept; Clean is Changing and four underlying dimensions of the new clean.

Video
Results

The concept is successfully rolling out in Nilfisk global markets

Challenge

The Corona pandemic is changing the lives of people and businesses. This, and future pandemics, will impact the nature and value of cleaning. Both in terms of the functional perspective: what cleaning does, and the psychological perspective: what cleaning means.

Cleaning is moving from backstage to frontstage. As a cleaning equipment company, it is essential that Nilfisk is able to respond to this new reality and ‘own’ part of the new global agenda around cleaning.

Additionally, as the world needs to clean more, businesses need to apply innovative, tech-enhanced solutions that will not only make cleaning more efficient and cost-effective, but also more sustainable.

Insight

No one has been prepared for the new demands for cleaning and hygiene around the world, and decision-makers need tools to navigate in this new reality.

Solution

Together with Nilfisk we started a new conversation around the concept; Clean is Changing with four underlying dimensions of the new clean.

A global digital campaign

To create awareness about the new clean, we created content leading into a landingpage explaining the different dimensions of clean.

Website
Social ads

Contact

CCO & Partner

Ralf Lodberg

+45 25 57 21 25

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